The What The Hell SeriesTM
Two Books.
One Unapologetic
Life Philosophy.
Break patterns.
Rewrite your story.
Live wide open.
Why 'What The Hell'?
"Sometimes the biggest life transformations begin with a single quiet moment you mutter, “What the hell now?” or “What the hell next?”
The What The Hell Series invites you to question your old script, rewire how you think.
Blending neuroscience, philosophy, and a dash of chaos theory into something fully human.
Available worldwide:
Amazon | Google Books | Goodreads | Bookstores; Dymocks Group | Hobart Bookshop | Waterstones UK | Booktopia.
You're more in control than you think.
Maybe life isn’t happening to you…
Maybe it's coming from you?
Two books. Two different moments. One direction: forward.
WHAT THE HELL NOW!?
(The Awakening)Break patterns. Find your purpose.
Reset your world.The self-reset book for people who are done pretending everything is fine.
This book isn’t about perfection or toxic positivity — it’s about looking your chaos in the eye & learning to work with it, not against it.Instead of avoiding your problems, you’ll learn how to:• Break the patterns that keep you stuck
• Interrupt the thoughts that hijack your day
• Rebuild real momentum againA refreshingly honest, science-meets-human-wisdom guide to starting over without the bullshit — and that’s exactly why it hits so hard.
WHAT THE HELL NEXT!?
(The Expansion)Live the Unrules. Fuel your purpose.
Expand your world.You’re ready to live with intention and get inspired by the Unrules
What The Hell Next!? throws out the idea that you need a rigid plan, perfect habits, or “high performance” to grow. Instead, it teaches you how to turn curiosity into courage, fear into fuel, and life’s messiness into leverage.Inside, you’ll discover:• The 66 Unrules for real, sustainable growth
• How to expand into a truer version of yourself
• Human wisdom grounded in science and strategiesThis is your guide to reinventing your path and actually enjoying the ride.
7 Things You'll Learn to Do Better
Bounce back fasterJust like teflon - Build resilience through perspective and boundary setting.
Build stronger relationshipsBe more present with people who matter, less reactive with people who don't.
Use strategies and brain hacksNo fluff, just tools you can use today that actually work.
See problems as puzzlesThat "Why me?" feeling gets replaced with "How do I solve this?" or "Do I need to solve this?"
Know what you really wantNo more drifting through life wondering what the point is.
What readers are saying...
⭐⭐⭐⭐⭐
"It’s the kind of book that doesn’t just motivate you, it shakes you up in the best way possible."
Cleaves - Amazon
⭐⭐⭐⭐⭐
"The first chapter I was captivated. I feel lighter after reading What The Hell Now. Highly recommend "
B. Brown - Amazon
⭐⭐⭐⭐⭐
"Flip chaos into reality. Refreshingly raw, funny, and practical guide to resetting your mindset."
Chevy - Amazon
⭐⭐⭐⭐⭐
"Changed my outlook. The perspective shift talked about in this book is REAL."
K. Brooks - Amazon
⭐⭐⭐⭐⭐
"This book is real, raw and relatable...not afraid to tell it like it is. Definitely a good pick-up."
Willis - Amazon
⭐⭐⭐⭐⭐
"Refreshingly honest, witty and entertaining. Full of insights that make you tackling life's challenges."
Keesha - Amazon
Ready to stop scrolling?
Join others rewriting their next chapter today.
Your story doesn't change itself.
You do.
Start Now.
About the Author.
J.K. Lloyd
MPR NLP, Certified OD,
Certified Futures Thinking
Leadership Coach.
"What The Hell Now!? showed me that chaos isn't the enemy -
it's a chance to grow.Once I leaned into it, everything changed."
I HAVE NEVER FELT MORE IN CONTROL BY LETTING GO OF CONTROL."
- J.K. Lloyd, Author of What The Hell Now!?
Like a FREE Bonus?
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So, when stress hits and your mind starts racing, this simple 5-minute exercise will help you:✔️ Stop worrying thoughts in their tracks
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